COMPANY.md — [Company Name]

This is your master context file. Every AI agent in your company reads this before every task. Replace all [placeholders] with your real content. Be specific — vague context produces vague output.

Mission

We exist to help [ICP description] [achieve outcome] without [current painful workaround].

[One paragraph expanding on this: why this problem matters, why now, why your company is uniquely positioned to solve it.]

Product

[Product Name] — [one-sentence description]

What it does: [2-3 sentences describing the core workflow. What does a user do? What happens? What result do they get?]

Key features:

[Feature 1]: [what it does and why it matters]
[Feature 2]: [what it does and why it matters]
[Feature 3]: [what it does and why it matters]
[Feature 4]: [what it does and why it matters]

What we don't do:

[Out-of-scope feature or use case]
[Out-of-scope feature or use case]

Technology: [Brief description of stack or approach — only what's relevant to a customer or agent understanding what we build on]

Ideal Customer Profile (ICP)

Primary persona: [Persona name, e.g., "Bootstrapped SaaS Founder"]

Role: [Job title or description]
Company type: [Solo, startup, SMB — be specific]
Industry: [Specific industries or "horizontal across industries"]
Company size: [Number of employees or ARR range]

Their situation: [1-2 paragraphs describing a day in their life before they find us. What problem are they experiencing? How are they solving it today? What's frustrating about that workaround?]

Their goals:

[Goal 1 — specific, measurable]
[Goal 2]
[Goal 3]

Their objections:

"[Objection 1]" — [How we address this]
"[Objection 2]" — [How we address this]
"[Objection 3]" — [How we address this]

Language they use: [Actual phrases your ICP uses when describing their problem. Copy from Reddit posts, Indie Hackers comments, customer conversations. These exact phrases should appear in your marketing.]

Pricing

Tier	Price	What's Included
[Tier 1 name]	$[X]/mo	[List of features]
[Tier 2 name]	$[X]/mo	[List of features]
[Tier 3 name, if applicable]	$[X]/mo or custom	[List of features]

Positioning rationale: [1-2 sentences explaining the pricing logic — why these tiers, why these prices]

Free trial / freemium: [Yes/no, and if yes: what's included, for how long, what happens at the end]

Competitive Landscape

Competitor	Their strength	Our differentiator
[Competitor 1]	[What they do well]	[Why we win against them]
[Competitor 2]	[What they do well]	[Why we win against them]
[Competitor 3]	[What they do well]	[Why we win against them]

Our unfair advantage: [1 paragraph: the thing we do that competitors genuinely can't easily replicate. This should be specific and defensible.]

Brand Voice

Five adjectives that define our voice:

[Adjective] — [What this sounds like in practice]
[Adjective] — [What this sounds like in practice]
[Adjective] — [What this sounds like in practice]
[Adjective] — [What this sounds like in practice]
[Adjective] — [What this sounds like in practice]

Do:

[Writing pattern or phrase that fits our voice]
[Writing pattern or phrase that fits our voice]
[Writing pattern or phrase that fits our voice]

Don't:

[Writing pattern or phrase that doesn't fit our voice]
[Writing pattern or phrase that doesn't fit our voice]
[Writing pattern or phrase that doesn't fit our voice]

Hard Limits

Things we never say, never promise, and never do:

Never promise specific performance outcomes we can't guarantee (e.g., "you'll rank #1")
Never compare ourselves to competitors by name in external content without approval
Never offer refunds outside the terms stated in our refund policy
Never publish pricing without board approval — pricing is sensitive
Never claim features we don't have or haven't launched
[Add your own hard limits]

Last updated: [YYYY-MM-DD] Owner: [Name or role]