Content
Day 2: Content
Content is your growth engine. Build the SEO foundation and create the first 30 days of content.
What Today Covers
Day 2 is where you build the content infrastructure that compounds over time. SEO content takes months to rank — which means the best time to start was 6 months ago, and the second best time is today.
By the end of Day 2, you have:
- A keyword strategy that targets what your ICP actually searches for
- 5 published blog posts driving search traffic
- A 30-day social content calendar
- Email sequences ready to send
- A system for turning one piece of content into ten
The goal is not to produce content for the sake of content. Every piece you create today should have a clear answer to: "Why will the right person find this, and what will they do next?"
This day typically takes 6-8 hours — the heaviest content day of the week.
Guides
| # | Guide | What You'll Build |
|---|---|---|
| 1 | SEO Strategy for SaaS Launches | Keyword map + content calendar |
| 2 | Write Your First 5 Blog Posts with AI | 5 published posts |
| 3 | Social Content Calendar (30-Day Plan) | 30-day calendar with drafted posts |
| 4 | Email Sequences That Convert | Welcome + nurture + launch sequences |
| 5 | Content Repurposing Playbook | Repurposing system for every piece |
| 6 | AI-Optimized Content (AEO/GEO) | Structured content for AI answers |
Agent Company Track
| # | Guide | What You'll Build |
|---|---|---|
| A2 | Build Your Content Agent | CONTENT.md + a content pipeline that generates drafts automatically |
What You'll Have at the End of Day 2
- A keyword map with 20+ target keywords prioritized by opportunity
- 5 SEO-optimized blog posts published (or in final draft)
- A 30-day social content calendar with posts drafted
- Three email sequences written and ready to load into your email platform
- A repurposing system that multiplies every content investment
- Key articles optimized for AI answer engines (Perplexity, ChatGPT, Google AI Overviews)
Tools You'll Use
- FastWrite — the complete content pipeline (research → draft → SEO → publish)
- Google Search Console — keyword data and indexing (set up today)
- Claude / Perplexity — research and synthesis
- LLMReference.com — understanding AI model capabilities for AEO targeting
- Buffer / Later — social scheduling
Next: Day 3
With content created, move to Day 3: Distribute — where you get this content in front of the right people.
Haven't built yet? Start at VibeWeek.ai — the build-side companion to LaunchWeek.