Back to Day 2: Content

Write Your First 5 Blog Posts with AI

Go from keyword to published post in under an hour. Prompt templates, quality checklists, and the full FastWrite workflow.

Why This Matters

Five published blog posts is the difference between a site that looks like a landing page and a site that looks like an authority. Search engines notice when sites consistently publish quality content. Readers notice when there's depth behind the home page.

More importantly: five posts let you learn. You'll see which angles resonate in comments and shares, which headlines get clicks in GSC, and which topics generate backlinks. This data informs everything you write next.

One hour per post is achievable. The key is having a system — a repeatable workflow that goes from keyword to published draft without the blank page problem.


The FastWrite Workflow

FastWrite is built specifically for this: a 15-step pipeline from keyword to published, SEO-optimized content. If you're using FastWrite, follow the in-product workflow. The prompts below are for anyone building the same process manually with Claude.

The phases are the same either way:

  1. Research → understand the topic and what's already ranking
  2. Outline → structure the article with SEO and reader intent in mind
  3. Draft → generate the full article
  4. Optimize → SEO + brand voice + humanization
  5. Publish → title, meta, slug, internal links, publish

Phase 1: Research the Topic (10 minutes per post)

Before writing, understand what's already ranking and what searchers actually want.

I'm writing an article targeting this keyword: [primary keyword]

Research phase:

1. What types of content currently rank for this keyword? (How-to, listicle, comparison, guide?)
2. What questions does someone searching this keyword want answered?
3. What's missing from the top-ranking content that I could provide?
4. What's the search intent — are they looking to learn, compare, or buy?
5. What would make my article definitively better than what currently ranks?

Also: list 5 secondary keywords I should naturally include in the article.

This takes 10 minutes but shapes everything that follows. Don't skip it.


Phase 2: Build the Outline (10 minutes per post)

A good outline is 80% of a good article. It forces you to think about structure before getting lost in prose.

Write a detailed outline for an article targeting [primary keyword].

Target reader: [ICP description]
Search intent: [what they're trying to accomplish]
Article angle: [what makes this article different from what currently ranks]
Target length: 1,200-1,800 words

Outline format:
- Title (SEO-optimized, includes keyword, click-worthy)
- Introduction approach (hook + what the reader will get)
- H2 sections (each with 2-3 supporting H3 points)
- Conclusion approach (what to do next, CTA)

Make sure:
- The structure answers the searcher's core question within the first 200 words
- Each H2 covers a distinct, valuable sub-topic
- The outline flows logically from problem to solution
- The CTA connects to [product's] value proposition naturally (not forced)

Phase 3: Write the Draft (15 minutes per post)

With a good outline, the draft writes fast. Use this section-by-section approach:

Introduction:

Write the introduction for this article: [title]

Target keyword: [keyword]
Target reader: [ICP]

The introduction should:
- Open with a hook (specific insight, surprising stat, or relatable scenario — not a question)
- Clearly state what the reader will learn
- Include the primary keyword in the first 100 words
- Be 100-150 words

Do not start with "In today's" or "In this article" or "Are you struggling with..."
Do not ask a question as the first sentence.

Body sections:

Write the [H2 section name] section for an article about [topic].

This section covers: [what the H2 should address]
Key points to hit: [from your outline]
Target length: 200-300 words
Tone: [your brand voice adjectives]
Include: [any specific prompts, templates, or examples to include]
Secondary keywords to use naturally: [list]

Run each H2 section separately. It produces better output than trying to generate the whole article at once.

Conclusion:

Write the conclusion for an article about [topic].

The article covered: [2-3 sentence summary]
The reader's next step should be: [action you want them to take]
CTA to include: [link to product or next article]

Length: 100-150 words. Don't summarize — close with momentum and a clear next step.

Phase 4: Optimize for SEO and Voice (10 minutes per post)

Once the draft is assembled, run two optimization passes.

SEO optimization:

Review this article draft for SEO:
[paste draft]

Check:
1. Is the primary keyword [keyword] in the title, first paragraph, and at least 2-3 times naturally in the body?
2. Are secondary keywords [list] included naturally?
3. Does the title tag follow best practices? (50-60 characters, keyword near front, click-worthy)
4. Is the meta description 150-160 characters and compelling?
5. Are there natural internal linking opportunities I should add?
6. Are headers structured logically with H1/H2/H3?

Provide specific edits, not just feedback.

Voice optimization:

Edit this article for brand voice:
[paste draft]

Our voice: [paste your brand voice guide — adjectives, do/don't examples]

Identify:
1. Sentences that sound too formal or corporate (suggest edit)
2. Sentences that sound AI-generated (suggest humanization edit)
3. Jargon or buzzwords we should replace (suggest alternatives)
4. Places where we can be more specific or concrete

Provide the edited version, not just markup.

Phase 5: AI-Tell Removal (5 minutes per post)

AI-generated content has tells: certain phrases, sentence structures, and tendencies that signal to readers (and increasingly to Google) that a machine wrote it. These patterns reduce credibility and engagement.

Common AI tells to remove:

  • Opening with "In today's..." or "In this guide..."
  • Overusing "crucial," "essential," "paramount," "vital"
  • Lists that start with the same word structure every time
  • Transition phrases like "Furthermore," "Moreover," "Additionally"
  • Vague affirmations ("It's important to note that...")
  • Unnecessary hedging ("This can potentially help...")
Remove AI tells from this article:
[paste draft]

Specifically:
1. Rewrite any sentences starting with "In today's," "In this guide," "It's important to note"
2. Replace overused adjectives: crucial, essential, robust, comprehensive, streamline, leverage
3. Vary sentence structure where there are 3+ sentences in a row with the same structure
4. Make passive voice active where it weakens the sentence
5. Add one specific example or anecdote where the article is too abstract

Return the cleaned version.

The 5 Posts to Write First

Based on your keyword strategy, these are the five types of posts that drive the most value at launch:

Post 1: The Definitive Guide Target: your highest-volume solution keyword. Comprehensive, long-form (2,000+ words), designed to rank and be the canonical reference.

Post 2: The Problem Article Target: a high-volume problem keyword (before they know solutions exist). Hook them with the pain, provide value, naturally introduce your product.

Post 3: Competitor Comparison Target: "[your product] vs [competitor]" or "[competitor] alternative". Converts well because searchers have high purchase intent.

Post 4: How-To Guide Target: a specific "how to [do thing your product helps with]" keyword. Ranks fast, builds credibility, natural CTA to your product.

Post 5: Roundup / Listicle Target: "best [category] tools" or "top [category] for [ICP]". You include your product, link to others, and often get reciprocal links.


Quality Checklist Before Publishing

For each article:

  • Passes the "does this actually help someone?" test
  • Primary keyword in title, first paragraph, 2-3 times in body
  • Title tag 50-60 characters
  • Meta description 150-160 characters
  • H2/H3 structure is logical and covers search intent
  • At least 2 internal links to other pages on your site
  • At least 1 external link to an authoritative source
  • Images have alt text
  • URL slug is short and includes keyword
  • No obvious AI tells
  • Reads in your brand voice
  • Ends with a clear CTA

Deliverable

Five published or final-draft blog posts, each:

  • Targeting a specific keyword
  • Meeting the quality checklist
  • Includes SEO metadata

What's Next

With 5 posts live, move to Social Content Calendar — where you plan 30 days of social content that amplifies your articles.