Launch Announcement Templates

Ready-to-customize templates for every channel. Adapt and send on launch day.

How to Use These Templates

Every template below is designed to be adapted, not copy-pasted. Replace everything in [brackets] with your specific product information.

The most important edit: replace generic descriptions with your specific positioning. "An AI tool that helps you write content faster" is weak. "An AI pipeline that scores your articles against competitor content using BM25 before you publish" is specific and credible.

Use FastWrite to adapt these templates to your brand voice:

Adapt this launch announcement template for [product] in [our brand voice]:

Template: [paste the template]
Product specifics: [description, value prop, differentiator]
Brand voice: [your voice adjectives]
Target audience for this channel: [who reads/uses this channel]

Maintain the structure but replace generic language with specific, voice-appropriate copy.

Template 1: Email to Waitlist / Existing Subscribers

Subject line options:

"[Product] is live — here's how to get started"
"The thing I've been building is ready for you"
"[Specific benefit] starts today"

Body:

Hi [first name],

[Product] is live.

[One sentence: what it does and who it's for.]

If you've been following along, you already know the problem we're solving: [specific pain point in their words].

Here's what you can do today:
→ [Core action #1] — [outcome]
→ [Core action #2] — [outcome]
→ [Core action #3] — [outcome]

[Risk reversal: free trial, no credit card, etc.]

[CTA Button]: [Go to product URL]

Questions? Reply to this email — I read everything.

[Your name]
Founder, [Product]

P.S. [Optional: one sentence about early-access pricing, limited seats, or the one thing you most want them to try]

Template 2: Twitter/X — Launch Thread

Tweet 1 (hook):

We just launched [product].

[One sentence: what problem it solves, who it's for, what makes it different.]

Here's what I built and why: 🧵

Tweet 2 (the problem):

The problem: [specific pain in your ICP's language]

[What they currently do — the frustrating workaround]

[The cost of that workaround — time, money, stress]

Tweet 3 (the solution):

[Product] does [the thing] so you can [the outcome].

[How it works — 1-2 sentences, be specific]

[What makes it different from alternatives]

Tweet 4 (social proof / traction):

In beta: [what happened — users, engagement, key result]

[One specific quote or result from a real user if you have it]

Tweet 5 (the offer):

[Trial / pricing / access]

[Risk reversal: no credit card / free trial / money-back]

Try it: [URL]

Tweet 6 (CTA):

If you're [ICP description] dealing with [problem]:

→ [URL] — [CTA]

Reply with questions. I'm here all day.

Template 3: LinkedIn Post

[Product] just launched.

[One paragraph: what it does, who it's for, what makes it different. Be specific.]

---

Here's the story:

[2-3 paragraphs: why you built it, what you learned, what you're proud of. Be honest about the journey.]

---

If you're [ICP description] and [specific situation that makes this relevant]:

[URL] — [free trial / get access / see it in action]

Happy to answer any questions in the comments or via DM.

[Optional: tag 3-5 people who would find this genuinely relevant — but only if you've discussed it with them first]

Template 4: Reddit Post (Adapt for Each Subreddit)

Title: [Adapt to subreddit norms — see Hacker News and Community guides for Reddit-specific guidance]

Body:

I've spent [time] building [product] and today it's live.

**What it is:** [Plain English description — no marketing speak]

**Who it's for:** [Specific ICP — the more specific the better on Reddit]

**The problem it solves:** [Describe the problem in their community's language]

**What's different:** [One specific differentiator — not "better" or "faster" but specifically HOW]

**Where to try it:** [URL]

**What I'm looking for:** [Honest ask — beta feedback, first customers, brutal honesty about what's missing]

Happy to answer anything in the comments.

Template 5: Indie Hackers Launch Post

[Product] launched today — [one line description]

---

Here's the full story:

**Why I built it:**
[Honest 1-2 paragraph origin story. What frustrated you? What problem kept coming up? Why did you decide to solve it?]

**What it is:**
[Clear description. No buzzwords. What it does and who it's for.]

**Current state:**
[Honest assessment — beta, fully launched, early access. Real numbers if you have them: beta users, MRR, signups]

**What I've learned so far:**
[Even if it's just from building — what surprised you, what was harder than expected, what you'd do differently]

**What I'm asking:**
[Honest request: try it and tell me what breaks, give me your honest first impression, tell me if the pricing is wrong]

**Link:**
[URL] — [free trial / no credit card / etc.]

Thanks for reading. Looking forward to the brutal feedback. 🙏

Template 6: Discord / Community (Short Form)

Just launched [product] 🚀

[1-2 sentences: what it does + who it's for]

[URL] — free trial, no credit card

Would genuinely love to know what you think — especially if [specific aspect you're uncertain about].

Template 7: Personal Outreach (For Your Network)

Send this personally (not mass email) to 20-30 people in your network who would genuinely find this relevant:

Subject: "Just launched something — thought you'd want to know"

Hey [Name],

I just launched [product]. Given your work on [something specific about them], I thought this might actually be useful for you.

[One sentence: what it does]

If you have 10 minutes: [URL]

No pitch — just genuinely thought of you. Honest feedback is very welcome if you try it.

[Your name]

Template 8: Building-in-Public Update Posts

Post these throughout launch day as updates. These drive secondary engagement and humanize the launch.

Hour 2 update:

2 hours since launch.

[Real numbers: signups, traffic, where people came from]

[One honest observation: what's going better than expected / what's worse]

[One specific thing you're seeing in real-time]

Still here answering questions: [URL]

End of Day 1 update:

Day 1 done.

[Honest summary: signups, best channel, what surprised you]

[The one thing you'll do differently tomorrow based on today's feedback]

[Thank you to specific people who helped or shared — @mention them]

Still going: [URL]

Template 9: Press Release (For Journalists)

If you're pitching journalists, they may want a formal press release. This is a template — most pitches are email-only, but some publications ask for a release.

FOR IMMEDIATE RELEASE

[PRODUCT] LAUNCHES TO HELP [ICP] [ACHIEVE OUTCOME]

[City, Date] — [Product], [brief description], today launched publicly after [period] in beta.

[Paragraph 1: What launched. Who it's for. Key capability or differentiator. One real metric if you have it.]

"[Quote from founder about why they built it and what problem it solves]" said [Founder Name], [Title] of [Product].

[Paragraph 2: How it works. The key product capabilities. How it's different from alternatives.]

[Paragraph 3: Pricing, availability, next milestones]

About [Product]:
[2-3 sentence company description: what you are, who you serve, what you're building toward]

Contact:
[Founder name]
[Email]
[URL]

What's Next

With announcements ready, move to Post-Launch: Week 1 Review — where you analyze what worked and set up sustainable growth.