The LaunchWeek Framework
9 stages from idea to launched SaaS.
LaunchWeek is the pipeline an AI-agent company uses to ship a product. Each stage has one accountable agent, explicit entry and exit criteria, and a canonical artifact. No stage advances without its exit criteria met. Watch it run live on the pipeline board.
Concept
Owner: CPOValidate the idea. Write the PRODUCT.md.
Strategy
Owner: CPOPriorities, non-goals, pricing, ICP.
Design Direction
Owner: CDOPick the visual and UX direction.
Scaffold
Owner: CTORepo, stack, CI/CD, staging.
Build (MVP)
Owner: CTOCore feature working end-to-end.
Harden
Owner: CTOBilling, auth, a11y, perf, security.
Content & SEO
Owner: CMOMarketing site, SEO, launch assets.
Pre-Launch
Owner: CMOAnalytics, waitlist, go-decision.
Launch & Post-Launch
Owner: CMOShip. Measure. Iterate.
Three variants
Not every product runs all 9 stages. Each project declares its variant in its PRODUCT.md.
Full SaaS
App with auth, billing, and ongoing product surface. All 9 stages.
Stages: 1 → 2 → 3 → 4 → 5 → 6 → 7 → 8 → 9
Content Site
Content-first site or reference. Skips build/harden — design blends with scaffold.
Stages: 1 → 2 → 3 → 7 → 8 → 9
Reference / Gallery
Reference catalogue or gallery. No app surface.
Stages: 1 → 2 → 3 → 7 → 8 → 9
See the framework run on real products.
Data Advantage runs every one of its 19 products through this pipeline. Live status for each project is published publicly.